It's time for brands, agencies and broadcasters to trade TV advertising efficiently, effectively and transparently.
MEG is an easy-to-use trading platform built by brands and broadcasters, for brands and broadcasters, taking TV buying to a whole new level of performance and innovation.
Future proofing the TV industry
TV remains the world's most effective advertising medium but it will never reach its full potential unless we make it more efficient. We've created an easy-to-use trading platform that allows brands and agencies to compare, bid and purchase advertising space directly from broadcasters.
We're not just another programmatic offering, but a fit for purpose marketplace where brands can buy TV efficiently.
We know that the management of TV advertising is complex. We've created an independent trading system that simplifies the current model without compromising on quality, relevance or safety. We've worked with brands and broadcasters to reimagine what our industry should stand for:
Offering more choice, control and value.
Enabling dynamic pricing, inventory upload and management.
Ensuring a high quality of advertising and that ads are shown in the right place and right time.
Oversight of the market, the pricing and reconciliation .
Minimal commission on each trade.
Our Marketplace features