TV simplified
It's time for brands, agencies and broadcasters to trade TV advertising efficiently, effectively and transparently.
MEG is an easy-to-use trading platform built by brands and broadcasters, for brands and broadcasters, taking TV buying to a whole new level of performance and innovation.
Future proofing the TV industry
TV remains the world's most effective advertising medium but it will never reach its full potential unless we make it more efficient. We've created an easy-to-use trading platform that allows brands and agencies to compare, bid and purchase advertising space directly from broadcasters.
We're not just another programmatic offering, but a fit for purpose marketplace where brands can buy TV efficiently.
The Platform
We know that the management of TV advertising is complex. We've created an independent trading system that simplifies the current model without compromising on quality, relevance or safety. We've worked with brands and broadcasters to reimagine what our industry should stand for:
Agnostic
Offering more choice, control and value.
Flexible
Enabling dynamic pricing, inventory upload and management.
Safe
Ensuring a high quality of advertising and that ads are shown in the right place and right time.
Transparent
Oversight of the market, the pricing and reconciliation .
Cost Effective
Minimal commission on each trade.
Our Marketplace features
Customizable dashboards
See how your portfolio is tracking in real-time.
Insights and reporting
Plan and measure with multiple audience data partners under one roof.
Dynamic pricing
Influence market prices in real time
Immediate reconciliation
Trades are reconciled at the point of approval.
