The Media Exchange Group is thrilled to announce it has joined the Conscious Advertising Network (CAN). The Conscious Advertising Network is a voluntary coalition of over 125 organisations set up to ensure that industry ethics catches up with the technology of modern advertising. CAN’s mission is to stop advertising abuse, by highlighting the conscious choices advertisers and agencies can make to ensure good practise. Across all sectors of the advertising industry, modern technology has advanced so quickly that ethics haven't been able to keep up. MEG and CAN want to change that. Now more than ever brands, agencies and the adtech industry are perfectly placed to consciously change both the way they operate and the content they produce, resulting in communication and content that is better for us all.
David Fenlon, CEO and Founder of the Media Exchange Group commented:
“This is truly a golden age for consumer content - there are fantastic streaming shows, events, films, and podcasts for all tastes, but much of it is unsustainable because the industry infrastructure is not built to fully manage it. Brands can both support these great parts of our culture and their advertising messages can have a profound impact on our society. We believe great content should be rewarded. Research highlights that we know brands that make people’s lives better outperform those that don’t. The future of advertising should be breathtakingly rewarding yet highly ethical. That is why we endorse and support CAN’s criteria and commitment to solving issues through co-operation. The contract between consumers and brands is most certainly being rewritten.”
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