Frequently Asked Questions

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General FAQs

What is Media Exchange Group? 

Media Exchange Group is a worldwide trading platform providing a neutral and unbiased marketplace for advertisers and media owners. This independence ensures fairness and transparency in all transactions.

What is the benefit of using Media Exchange Group? 

Our platform simplifies the advertising process, offers transparency, security, and direct communication with brands and media owners. It empowers you to make informed decisions about where to invest your advertising budget, ensuring maximum return on investment across a wide array of channels. There are a few key factors that allow us to provide maximum value to users:

  • Safety: We prioritise security. You can trust that your transactions are conducted within a secure environment, reducing the risks associated with ad fraud and unverified placements, on an established platform.
  • Easy: Our platform is designed to be user-friendly and intuitive. It simplifies the process of buying and selling premium inventory across various advertising channels, saving you time and effort.
  • Precise Audience Targeting: With us, you purchase advertising space specifically tailored to your target audience. This precision means you know exactly where your advertising budget is going, maximizing the impact of your campaigns.
  • Choice Across Multiple Channels: We provide access to a diverse range of advertising channels, all within a single platform. This means you can explore and choose from various channels, both established and emerging, all in one place.

How does it work?

Here's a step-by-step overview of how our platform operates:

  • Media Owner Uploads Inventory: Media owners upload their advertising inventory onto the platform.
  • Brand Transfers Funds: Brands transfer funds onto the platform to initiate advertising campaigns.
  • Campaign Objectives: Brands search for inventory that aligns with their campaign objectives.
  • Bid Submission: Brands make bids on the chosen inventory.
  • Bid Acceptance: Media owners can accept or reject the bid submitted by the brand.
  • Communication: If the bid is accepted, both parties connect through the platform's messaging tool or review documentation for next steps.

We streamline the process, facilitating transparent and efficient transactions between media owners and brands.

What channels are available on the platform?

We specialise in unlocking access to five emerging media channels: 

  • Esports: Engage with the rapidly growing esports audience by advertising within the exciting world of competitive video gaming.
  • Sponsorships: Explore sponsorship opportunities across various industries and events to effectively promote your brand or products.
  • Podcasts: Tap into the popularity of podcasts, reaching engaged audiences through audio content on a wide range of topics.
  • OTT (Over-The-Top): Access the world of over-the-top streaming services, where you can advertise on digital platforms such as Netflix, Amazon Prime Video, Hulu, and more.
  • Influencers: Collaborate with influencers who have a strong online presence, allowing you to connect with their dedicated followers and target specific demographics.

Our platform is designed to provide comprehensive access to these channels, helping you make informed advertising decisions and effectively reach your target audience across various media types.

How is your platform different from programmatic? 

We offer a different advertising approach that emphasizes guaranteed advertising space, premium formats, and a focus on brand awareness rather than programmatic's audience-centric, real-time bidding model. This distinction provides advertisers with an alternative means of achieving their marketing goals. Unlike programmatic advertising, MEG is not a real-time bidding platform. It doesn't rely on the automated auction-style bidding that characterizes programmatic advertising. Our approach is space-centric, meaning it sells advertising space against a specific audience. In contrast, programmatic advertising is audience-centric, focusing on targeting specific audience segments regardless of where the ad appears.

On our platform, the advertising space is guaranteed. Advertisers know exactly where their ads will be placed, providing certainty and control over ad positioning. We do not rely on cookies for audience targeting. This is in contrast to programmatic advertising, which often utilizes cookies for tracking and targeting users. We focus on premium types of formats, ensuring that ads are displayed in a contextually relevant and high-quality environment. It prioritizes the "right time, right place, right person" approach. Our primary focus is on brand awareness rather than performance marketing. It is designed to help brands create a strong presence and engage with their target audience effectively.

How does Media Exchange Group save time and resources? 

Our user-friendly platform, swift bidding process, and fast campaign reconciliation save valuable time and resources for advertisers, enabling them to focus more on their core marketing strategies and objectives. Our platform is designed for ease of use. It empowers marketing teams to efficiently plan and make trades, reducing the time spent on complex processes historically involved in executing advertising campaigns.

Bidding on our platform is a quick process, taking only minutes to complete. This efficiency allows advertisers to make decisions rapidly, optimizing their campaigns without prolonged delays through facilitating access to key advertising space. Our system ensures that campaign reconciliation occurs within 40 days of the campaign completion date. This rapid reconciliation process accelerates the settlement of accounts, reducing the administrative burden on marketing teams and financial departments.

How does Media Exchange Group provide transparency?

We offer easy access to bought and sold inventory, providing complete visibility into available advertising space. All inventory is priced by media owners and content creators, with no hidden fees. The pricing structure is clear and upfront, ensuring no surprises during transactions. Brands and Media Owners can see their funds and transaction history at all times, and our commission is clearly shown throughout the bidding process, ensuring transparency in cost breakdowns. 

How does Media Exchange Group ensure the security of users? 

We are committed to creating a secure and trustworthy environment for all users, where their personal information, communications, and transactions are protected at all times. Personal details will be kept safe at all times and will not be shared with third parties under any circumstances, as per GDPR specifications. All communication between users, whether advertisers or media owners, takes place within our messaging feature, ensuring visibility and security for both parties.

Every transaction conducted on the platform can be traced back to individual users, maintaining accountability and transparency throughout the platform. To further enhance security, we employ a role-based access control system. This means that each user is assigned specific access levels and roles, allowing organizations to manage and restrict access based on their unique needs. This helps prevent unauthorized access and maintains data integrity.

Is there a minimum budget/spend needed for MEG? 

Inventory can be bought for as little as $1000, but we would strongly recommend a minimum spend of $5000 to ensure positive results.

What does Media Exchange Group cost? 

For the rest of 2023, it will be free to upload inventory and bid on deals within platform, allowing users to explore and utilize the platform without incurring fees.

The base pricing is determined by the media owner and agreed during bid stage. We charge a commission percentage that is agreed upon by both the media owner and the advertiser for each deal. This commission represents our fee for facilitating the transaction.

Is my money safe?

Yes, your funds are securely held in a separate client bank account on our platform.

What is Emerging Media?

Emerging media encompasses the latest and most cutting-edge communication channels and technologies that are in the early stages of adoption or development. These forms of media often leverage new and innovative technologies to create novel ways of delivering and experiencing content. Emerging media can encompass a wide range of formats and technologies and is characterized by its potential to disrupt traditional media and communication practices. Emerging media is closely tied to advancements in technology and often incorporates technologies such as virtual reality, augmented reality, artificial intelligence, blockchain, 5G connectivity, and more.

It prioritizes interactive and immersive experiences, aiming to engage audiences in new ways, often blurring the lines between the physical and digital worlds. Many emerging media platforms encourage user-generated content, enabling individuals and communities to create and share their own content and narratives. Emerging media often caters to niche or specialized audiences, allowing for highly targeted content and marketing strategies. This form of media thrives on experimentation and innovation. Creators and businesses in this space are continually exploring new possibilities and pushing boundaries.

Emerging media has the potential to disrupt traditional media and communication channels by offering alternative ways of accessing information, entertainment, and social interaction. At Media Exchange Group, we specialize in five key emerging media channels: Esports, Sponsorships, Podcasts, OTT and Influencers. 

Why is emerging media important? 

Emerging media is important because it drives innovation, enhances engagement, allows for personalization, disrupts traditional models, influences culture, creates economic opportunities, fosters global connectivity, and provides valuable data. As technology continues to advance, emerging media will play an increasingly vital role in how we communicate, entertain, and conduct business in the digital age.