For Advertisers / Deutsche Welle

Resource DW Next Steps


Customer Obligations

The campaign booking must be made at least two weeks before the start of the

campaign. The customer will provide DW with the necessary materials and information

at least one week prior to the start of the campaign. If the delivery of the TV spots is

not made in time, a timely broadcast cannot be guaranteed.

Upon booking, the client/agency authorizes DW to use the name, trademarks, logos

and service marks of the client as well as recordings from the TV commercials for

promotional and marketing purposes on DW's websites.

All prices in € plus statutory VAT. Spot rates as of 03/2022.

Technical Specifications:


Spot Delivery

Please upload your spot on our Dropbox:

The title of the spot must contain the client’s name, spot name and length in seconds.

Rules and Regulations for advertising on DW

a) Act Governing the Public Broadcasting Corporation “Deutsche Welle” dated

December 16, 1997, (

b) Deutsche Welle guidelines on advertising and sponsoring dated November 16, 2007,

(, §10 Advertising and § 11


c) Advertising content, which are excluded from the procurement:

• Alcohol & Substance Abuse

• Black Magic, Astrology & Esoteric

• Cosmetic Procedures & Body Modification & Optimization

• Dating, Romance & Relationships

• Downloadable Utilities

• Drugs & Supplements

• Get Rich Quick (ads that claiming to disclose lucrative business secrets to users, or

offer a substantial amount of money or goods for little or no consideration)

• Grants, Scholarships & Financial Aid

• Investing, Consumer Loan

• Medicines and food supplements

• Politics

• Prizes & Competitions

• Religion, Faith & Belief

• Ring tones

• Security Equipment & Services

• Sensationalism (ads on sensational topics such as celebrity arrests, divorces or

deaths as well as ads intended to shock the user)

• Sex and sexuality (sexually suggestive ads, ads relating to sexual health and

reproductive medicine)

• Sexual & Reproductive Health

• Significant Skin Exposure

• Social Casino Games

• (Sports) Betting, Gambling

• Tobacco

• Video Games (Casual & Online)

• Weight Loss

• Weapons and Arms, Military

All Resources

Want to know more?

If you're an advertiser, media owner or agency please email or fill in the form below